Rich Fernley

CENTURY 21 J W Morton Real Estate, Inc.

Real estate has been part of my life from a young age—starting in a family custom home business, purchasing my first property at 19, and later mastering investment strategies like sourcing off-market deals. I bring this hands-on experience to every transaction, helping clients sell, lease, invest, and develop with confidence.
I have been ranked as one of the region’s top real estate agents and specialize in general commercial real estate, residential sales, and land use strategy throughout Citrus County, the Ocala Metro, Tampa Bay Metro, and North Florida. My expertise spans commercial sales, site acquisition, leasing, property management, and complex investment portfolios, paired with in-depth zoning, permitting, and development knowledge to move projects from concept to completion. I leverage this expertise and my network of resources to accomplish what others deem impossible.
From retail, office, medical, and hospitality to mixed-use, multi-family, industrial, and development sites, I provide market intelligence, strategic positioning, and the insight to navigate challenges and seize opportunities.
As part of one of the region’s top residential and commercial real estate firms, I deliver the tools, network, and vision to maximize value—building long-term partnerships rooted in strategy, innovation, and trust. Whether selling a home, leasing space, or pursuing complex investments, my mission is clear: help you succeed.